LOREN AIELLO - Portfolio

- Branding, marketing, and sports design that builds identity and engagement.

SPORTS DESIGN & BRANDING

Designed logos and apparel primarily for sports organizations, developing cohesive visual identities that strengthen team branding and community connection. Created custom baseball uniform designs for multiple organizations, blending creative execution with a deep understanding of team culture and local engagement.

BUILDING COMMUNITY BASEBALL THROUGH VOLUNTEER WORK

Provide ongoing volunteer graphic design support for our local Little League organization, contributing to brand development and community engagement over the past 13 years. Design uniforms, promotional signage, and flyers to increase registration, as well as fan apparel logos, digital media content, and sponsor banners, including an updated Moon Little League logo. Also supported the high school baseball program by creating fundraising apparel, social media graphics, camp promotion materials, and youth event promotions, along with sponsor banners for the stadium and concession areas.

Created a dynamic suite of marketing materials for 3 Minute Fitness, spanning print, digital, and environmental design. Deliverables included flyers, corporate wellness materials, social media graphics, front window and in-store signage, direct mail, special event apparel logos, and promotional magazine cover—designed to elevate brand visibility and create a cohesive customer experience.

CLIENT WORK - 3 MINUTE FITNESS

Collaborated with Kris Wright Racing to support sponsorship acquisition and brand visibility through targeted design initiatives. Developed a professional sponsorship deck, race promotion social media assets, and vehicle wrap concepts for sponsor presentations, aligning visual communication with partnership and marketing objectives.

CLIENT WORK - KRIS WRIGHT RACING

CLIENT WORK - MEDPIPE

Partnered with Medpipe to develop a range of internal and external communication materials, including training presentations for new hires and informational marketing assets. Provided photo retouching to enhance company imagery and designed trade show signage to support brand visibility and engagement.

CLIENT WORK - SLEEP APNEA DENTAL CENTER

Worked with Sleep Apnea Dental Center to establish a strong brand foundation through the development of a new logo and comprehensive visual identity. Created integrated marketing assets—including direct mail campaigns, website graphics, and a marketing brochure—to support patient engagement and brand awareness.

CLIENT WORK - LEVIN FURNITURE

Developed design solutions for Levin Furniture and Mattress to refresh and elevate their brand, including a modernized logo, a comprehensive brand standards guide, and updated website design concepts. Extended the brand into the retail environment through thoughtfully designed in-store signage, creating a cohesive and contemporary customer experience.